TOWIE's James Argent Does The Full Monty For New Ad Campaign

You Really Can Keep Your Hat On, Arg

Oh Arg, if you're trying to show Lydia what she's missing, this may not be quite the way to do it.

Either that or Arg is forging a new career as a Chippendale - we would tell him to stick to the day job, but we're still not quite sure what exactly that is...

The real reason the TOWIE star has got is kit off is to promote T-Mobile's new 'The Full Monty' price plan.

But quite how clapping eyes on Arg's moobs will entice you to change your talk plan is any one's guess.

Arg admitted doing the shoot with the four other lads, which included Mark Wright's cousin Georgie, was a laugh.

He said: "Although I was nervous about doing The Full Monty, I had my boys there for moral support. It was such great fun having my mates there; we were all in it together - a nice memory to have when we're old, grey and past it!"

The newly single lad is hoping to win back ex-girlfriend Lydia Bright after their relationship ended just before the start of the forth series of The Only Way Is Essex. Convenient.

In Sunday's episode he was seen turning up at Lydia's 21st birthday dinner, but left with his tail between his legs after she rejected his advances and subsequently got himself into a barney with Lauren Goodger.

More fireworks look set to go off in tonight's episode of the show as Lauren has demanded an apology from the chubby star.

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