Facebook has just filed an IPO request in the United States to raise US $5 billion in the largest tech float since Google's.
The social media firm is now valued at $100 billion with a profit last year of $1 billion.
There's plenty of diverse opinions around whether this is a dot com boom 2.0, or a seriously good investment opportunity.
We've sorted the nonsense from the pearls of investment wisdom to find five key nuggets you just must know about the float that could make Zuckerberg one very rich(er) young man:
1. If Zuckerberg manages to raise the US $5 billion in investment that he's after, he could be one of the richest people in the world.
Zuckerberg is currently valued at US $17.5 billion by Forbes, so with the added fiver in his money clip, he would shoot up to 18th richest person on the planet.
And he's just 27. And he never bothered finishing his Harvard degree.
2. You can buy the share in around three months time. In theory. In reality the SEC has to approve the IPO first, and you, the average individual investor, have next to no chance of buying Facebook shares. Facebook shares will be moved by the millions, not in handfuls.
3. The Facebook founder is so valuable to the share offering that a detailed security program to protect Zuckerberg. That includes a private security detail, security for his home and of course, the use of a private plane.
4. If you're lucky enough to work at Facebook, and hold staff shares in the company, the float will mean you can cash yours in. You'd be pretty short-sighted to do that though, considering the Facebook user figures grew by 1.4 million in December 2011 alone and you're part of a growing $100 billion company.
5. Mark Zuckerberg may or may not continue to shoot everything he eats, including bison, when you own part of his company.