Ryanair's latest advert has been banned after a string of complaints.
The poster, featuring scantily-clad girls underneath the slogan "Red Hot Fares... And Crew", was deemed sexist.
The pouting beauties featured on the promotion prove the fail-safe slogan of the advertising industry: sex sells. But this isn't the only commercial that has proved provocative.
Orangina's "naturally juicy" commercial drew complaints despite the animated ad showing only animals.
Set in the jungle, the drinks commercial featured fizzy orange spurting over the chest of a voluptuously deer, as well as "Orangina" squirting between the striped legs of some sexualised zebras.
More than a few eyebrows were raised as flirtatious flamingos gyrated around jungle poles, while an octopus appears to give a bear a lap dance.
The Advertising Standards Authority received 147 complaints after its first viewing. The ad was then only broadcast after the watershed.
Doe I Make You Horny Baby? Is this deer too hot for TV?
Celebrities have also come under fire for turning up the heat in their adverts.
A very racy Kylie, whose bottom is famed for its perky perfection even without the help of underwear purveyors Agent Provocateur, took sexy to a whole new level whilst riding what appeared to be a mechanical bull covered in velvet.
Kylie rides a bull… in her knickers
Serena Williams was also deemed too racy for British TV after grunting and moaning during an advert for the Wii game Top Spin 4.
The commercial's questionable use of bottom and bust to sell a tennis video game was enough to make any viewer sweat, without even lifting a racquet.
Axe saw its deodorant advert, well, axed, after some seriously saucy mind control.
Alternatively, there was an advert promoting the use of condoms, banned for being not sexy enough perhaps?