28/02/2012 06:49 GMT | Updated 28/02/2012 08:21 GMT

Twitter Archive Now Searchable Under Datasift Partnership

Two year’s worth of tweets can now be poured over by companies after a UK based firm announced a searchable twitter archive.

Datasift has launched historics, which will allow companies to search tweets dating back to January 2010 for market research and brand campaigns.

However, the software will not be able to search protected tweets or deleted tweets.

Nick Halstead, founder and CTO of DataSift, said that the software allows businesses to "unlock insights".

“With Historics we've democratised and simplified how businesses can unlock insights from billions of social conversations,” he said.

The company's marketing manager, Tim Barker, told the BBC: "It's a brand new service that we're bringing online - it's a massive technology challenge because of the amount of data that is pumped out every single day."

Some twitter users however, were sceptical with journalist Daniel Bentley tweeting:

But tech strategist Mark Wilson said that it was "naive" to believe tweets were private:

What do you think of the idea? Vote in our poll or leave a comment below: