20/03/2012 06:03 GMT | Updated 20/03/2012 06:04 GMT

Amy Childs Launches New Fashion Collection With Runway Show

Amy Childs - reality star, professional vajazzler, model and fashion designer.

As there no end to the strings on this girl's bow?

The former TOWIE star took to the catwalk yesterday to launch her latest collection of her clothing range 'The Amy Childs Collection' (imaginative, huh?).

But as she took to the runway, she shocked audiences with a conservative collection of high necked tops and full length-skirts... Oh.

Obviously Amy stuck to the tried and tested 'Essex look' with a range of booby dresses which looked straight off the backs of the patrons of Sugar Hut, as well as a T-shirt carrying her catchphrase 'well jel'.

The star even had her own celebrity front row for her fashion show, but it wasn't quite the A-list affair of London Fashion Week...

Harry Derbidge, Peter Andre, Elen Rivas, Kerry Katona (with her bloke Steve Alce in tow) and Mel B's sister Danielle all turned out to support their showbiz pal as she strutted her stuff.

While we jest at Amy's credentials as the next Stella McCartney, her range is set to be huge - her first collection sold out in minutes when it hit the internet in November last year.