Whoever came up with this advertising concept, we salute you. Taking an elephant, giving it a stylus and getting it to draw things on a Galaxy Note? Inspired.
After all, it's got three key things that internet users love to love: a cute girl (who pats the elephant), a piece of new technology (not an Apple product, sure, but you can't have everything) and an adorable animal doing something humans normally do.
In other words, it's your duty as a web surfer - we're going old school on our tech slang today, by the way - to watch this clip and send it to your friends. If you don't, the internet will break and the world will suffer. After all, where would we get all our cat videos? Well, quite.
Still, this elephant here has a long way to go before he reaches the giddy heights of Keyboard Cat - but here's hoping he does, eh?