Peta's poster of a coffin shaped pie on a billboard in Gloucestershire has been vandalised a day after overweight meat-eaters were labelled "coffin dodgers" by a spokeswoman for the animal rights charity.
The ad by Peta (People For The Ethical Treatment of Animals) features a pastry-topped coffin case with the slogan "Not Ready To Meat Your Maker?" in gothic script.
However, since Peta's slogan has been ripped off the bilboard to expose a tantalising glimpse of a McCain oven chip, the picture is now of a high calorific meal that rather contradicts Peta's original message.
McCain slogan is shown in place of Peta's name