13/04/2012 11:07 BST | Updated 13/04/2012 11:11 BST

Madonna In See-Through Black Lace Dress At Truth Or Dare Launch (PICTURES)

The thought of playing truth or dare with a 53-year-old woman would fill most pop fans with dread.

But in this case the woman in question is Madonna and the truth or dare is her new perfume.

The Material Girl looked wrinkle free as she launched the new brand in New York yesterday.

Madonna looking wrinkle free

Wearing a typically provocative see-through Dolce & Gabbana black lace dress and she told Women's Wear Daily: "I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well."

According to the Daily Mail, fragrance specialists Coty Inc. signed an agreement with Madonna's MG Icon company to launch her perfume.

David and Victoria Beckham, Halle Berry, Jennifer Lopez, Kate Moss, Beyoncé and Kylie Minogue have previously endorsed Coty.


(CLONED) Madonna