Just in case you hadn't realised - despite his all-guns-blazing marketing campaign and unfortunate accident with Kim Jong-il's ashes and Ryan Seacrest - Sacha Baron Cohen is back with another highly controversial comedy film, The Dictator.
In it, the man who would be Borat, Bruno and Ali G plays the ruthless, sexist, racist, incredibly rich ruler of the fictional country of Wadiya in north east Africa, who goes on a trip to New York where things, as they often do, go horribly wrong.
You can check out the trailer for the film here, but before you do, you've got to watch this incredibly awkward interview he carried out with Australian morning TV show Today, which no doubt had dozens of Aussie grannies spitting out their cereal spoons as Admiral General Aladeen propositions host Lisa Wilkinson over and over and over.
As Baron Cohen says himself in the clip above - while still in character, of course - "Breakfast TV - what did you have me on?"
To be honest, we were wondering the same thing, though perhaps not quite with the same syntax. Still, if you fancy some more Baron Cohen-based silliness, here's our video gallery of his finest comic moments below.