16/05/2012 08:50 BST | Updated 16/05/2012 09:16 BST

WATCH: Green Innovator Ada Zanditon Chats To Jo Whiley

A young British fashion designer who went solo after working for Alexander McQueen, Ada Zanditon strives to use ethical practices to give her customers some of the most natural, eco-friendly designs without compromising style.

In this video, Ada explains the different materials that she uses when designing new clothes to set her brand apart from the rest, from fair-trade fabrics to sustainable resins and natural fibres.

She admits that it’s a huge challenge, but one that is well worth the effort to show the rest of the industry and big business that it is possible to put green credentials as a high priority.