27/05/2012 09:17 BST

Monarchy Is Worth £44billion As A Brand, Says Study

Britain’s royal family is worth a staggering £44 billion as a brand, according to a new study.

Brand Finance divides the monarchy’s worth into ‘tangible assets’ such as the Duchy of Cornwall, which it owns and makes money from, and intangible asset value, such as tourism revenue and Royal Warrants.

The intangible asset value of the monarchy is £26 billion, while its tangible assets are valued at £18 billion, according to the research, which was conducted to coincide with the Queen’s Diamond Jubilee.

Breaking down the figures, Brand Finance valued the Royal Warrant scheme at £4 billion and suggested that there is a significant reputational benefit to individual UK businesses from the Monarchy once they have been granted a Coat of Arms, valued at £400 million.


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Meanwhile, the celebrations taking place next week to mark the Queen’s 60th year as Monarch are due to give an estimated £924 million uplift to the leisure, tourism and accommodation industry, Brand Finance claims.

However, the extra Bank Holiday will cost the UK economy around £1.2 billion.

Brand Finance’s new study has taken into account the costs of the Monarchy that in the long term are valued at £7.6 billion after including the Civil List (valued at £461 million), property maintenance (valued at £387 million) and security - £3.2 billion.

David Haigh, CEO of Brand Finance, commenting on the latest findings stated: “The Monarchy is one of the most valuable of all British brands. Whatever one thinks about the constitutional principle, there seems little doubt that the institution of Monarchy adds significant annual earnings and long-term economic value to the UK.

“For most of her reign, The Queen has managed the Monarchy expertly and she is currently doing a great job on an international stage. The Monarchy is a powerful endorsement for individual and company brands and for the nation brand and we believe that it is making a significant contribution to the task of driving Britain out of the recession.”