Eagle-eyed royalists - or anyone with a pair of eyes, really - will have noticed a couple of Jubilee-themed Marmite posters slapped up on walls and hoardings over the past few weeks.
Showing Marmite's adaptation of the royal ensignia, the gag was simple: replace the unicorn and the lion with a couple of corgis and make 'Dieu et mon droit''Either one loves it or one hates it'.
But now we've got a full video advert for the campaign, showing a royal pooch scampering about Buckingham Palace before encountering a plate full of the black stuff.
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The result is... one that may worry anyone who's had their carpets cleaned recently, but there's no doubting its cuteness. After all, we've got corgis and royalty here - how could it not be cute?