The TOWIE ladies might have a mantra of 'no carbs before Marbs' but Gemma Collins wasn't going to stick to that rule once she got to the holiday hotspot.
The curvy reality star was snapped tucking into a family-sized bag of crisps as she soaked up the Spanish sunshine in Marbella where she is filming special summer episodes of the hit ITV2 show.
Gemma wore a black swimsuit which she accessorised with a wide-brimmed pink hat and wedge heels as she sunbathed poolside and went for a dip.
Well, you can take the girl out of Essex...
Gemma Collins In Marbella
Gemma lost three stone last year after going on a strict diet and attending boot camp training sessions but has since put the weight back on after admitting that watching what she ate made her miserable.
The TOWIE star - who recently launched her own fashion range for plus-size women - told The Sun:“Why do I want to become a diet bore? For me, it’s not about getting stick-thin, it’s about feeling happy in myself. I wasn’t happy when I lost weight.”
“I went down to a size 14. But was I happy at the end of it? No. It zapped the personality out of me.”
And as these pictures prove, Gemma's embracing her curves, and feels all the better for it.
“I think I look absolutely amazing," she said. "Whether that’s right or wrong, I’m an inspiration to people. Don’t sit there worrying about getting into a bikini or even not booking a holiday because you are fat. You only live once, go for it.”
And she's clearly doing just that, tweeting "All my love from Marbella tweeps best fun of my life ever x'"