The recent spate of advertisements featuring characters from the Star Wars universe have depressed some fans of the series.
On the other hand, there's something about Darth Vader being forced to advertise vacuum cleaners and washer-driers that we think counts as suitable punishment for his crimes.
Now the trend has given us another present: Yoda in a black London cab.
The venerable green one makes the appearance in a new advert for Vodafone, to be released on 28 July.
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Clearly he's in town to watch the dressage - but in the clip he also makes sure to use the Vodafone chargers they've installed in the back of 1,000 branded cabs. To charge his lightsabre. Sensible Jedi, Yoda is.