People are putting paperbacks aside on holiday and reaching for e-books instead, according to a survey.
E-reading devices such as the Kindle are now the preferred way to get stuck into a good novel while on a break, the poll by travel agency sunshine.co.uk found.
A total of 1,928 UK adults who had been abroad on holiday in the last 12 months were surveyed.
Of those who had read while away, 51% had used an e-reader while 49% had opted for a traditional book.
E-readers were most popular among those aged 40 or more, with only 11% of 18-25-year-olds using them.
Of those who used an e-reader, 44% said it was easier to hold while 29% said it was easier to see in the sun.
Of those sticking with traditional books, 24% felt e-readers were too expensive while 46% said they "simply preferred books".