Right, what's going on here then? Well, it's a new Old Spice ad featuring super-fit actor Terry Crews, who's treating us to a spot of "muscle music". Jolly good!
But that's not all! Watch the ad in its entirety and you'll see how the whole screen then turns into a recordable player. Basically, you simply hit keys on your keyboard to compose your own piece of music, courtesy of Mr Crews.
Confused? It's probably just the way we explained it. But trust us: it's very good. In fact, we just used it to come up with a fantastic little ditty that goes something like this: "Sausages! Sausages! Danger zone! Oooh! Oooh! Sausages!" Everybody sing along...
Not sure about all this new-fangled interactivity? Feeling a little nostalgic for the old Old Spice guy in those old Old Spice ads? Treat yourself to a trip down memory lane, courtesy of our video slideshow...