12/09/2012 12:56 BST | Updated 12/09/2012 13:10 BST

60,000 Waiting List For £30 Avon Cream With 'Miracle Molecule'

It's impossible to believe. And until one of our friends *swears* by it we won't. But, according to Avon, there's a miracle molecule on the loose, ready to change the faces of women everywhere.

According to a press release issued by the global cosmetics company, 60,000 people have already put themselves on the waiting list for the ANEW Clinical Pro Line Corrector Treatment with A-F33.

Set to go on sale on Friday, September 14 (30 for 30ml), the cosmetics giant say the serum contains a new molecule, Aminofill-33 (A-F33), which deactivates critical collagen blocking in skin cells to help unleash untapped collagen production, while also stimulating the production of collagen and elastin.

According to a statement, 134 women were randomly assigned either a commercial anti-ageing wrinkle treatment product or Avon ANEW Clinical Pro Line Eraser with A-F33, which was applied twice daily for 11 weeks.


  • Fine lines and deep wrinkles begin to look reduced in just seven days.
  • Over time, 100% of women showed a reduction in fine lines.
  • 100% of participants showed an improvement in the appearance of fine wrinkles after 11 weeks, while 96% showed an improvement in deep wrinkling.

Barbara Green of NeoStrata Company who partnered the research, said: “Through our collaboration with Avon scientists, we have discovered the benefits of the A-F33 molecule and we are excited for the future of the anti-aging skincare market.”