03/10/2012 09:03 BST | Updated 02/12/2012 10:12 GMT

Wonderbra App Lets iPhone Users Undress A Supermodel

A controversial new app has taken 'Hello Boys' to the next level - by allowing users to undress a supermodel.

The App, made by Wonderbra, allows users to strip a Slovakian model named Adriana down to her knickers - all in the cause of learning about the technical wonders of supportive brassieres...

It works by responding to the audio of an associated online video clip. Once it registers a QR code in the video, it displays the model right there on your phone.

The App's makers say:

Use the Wonderbra Decoder to uncover Adriana secret. Let her show you how amazingly sexy, gorgeous and fabulous you can look and feel in the Wonderbra new range of beautifully uplifting bras. Go behind the curtain and let your smartphone see what no-one else can see, review all the colours, check the sizes and buy whatever takes your fancy.

Some things really need to be kept between us girls, right?

What do you think - is this ad clever, or just sexist?