Asos And Debenhams Buck Poor Retail Sales Trend

Asos And Debenhams Strut Their Stuff With Impressive Results

Online fashion retailer Asos has seen UK retail sales rise 10% to £205 million in the past five months, taking its pre-tax profit to £44.5m for the year to date.

International sales were also up 64% to £333m and now account for almost two-thirds of retail sales.

Nick Robertson, chief executive, said the positive results were down to improving Asos's product offering and driving business efficiencies.

He also paid tribute to the new "high calibre appointments", including new chairman, Brian McBride - a former UK chief executive of Amazon, who joined in early October 2012.

Kate Bostock, a former top executive at Marks & Spencer, will join the firm in January 2013 as executive director for product and trading.

"We remain positive in our outlook for 2012/13 as we continue our journey to becoming the number one online fashion destination for twenty-somethings, globally," Robertson continued.

"Our International roll out continues and our ambitions for the group are unchanged."

Azealia Banks' new Asos video

Asos is about to launch its new Christmas advertising campaign, which this year features three stars - Ellie Goulding, Azealia Banks and Charlotte Free.

Each artist has a 90-second 'look-book' film for the Asos, as reported on Grazia.

Department store Debenhams also offered the markets rosy figures on 25 October, 2012, reporting a 4.2% rise in pre-tax profits to £158.3m for the year to 1 September.

Such is the scale of its revival, Debenhams also announced it would open another 17 UK stores over the next five years, creating 1,700 jobs in the process.

Locations for the 17 new stores in the pipeline include Cheshire Oaks, Fort Kinnaird, Beverley, Wandsworth, Scunthorpe, Darlington, Shrewsbury and Newport, South Wales.

Overseas sales are also being targeted, with plans to boost its international franchise by another 20 over the next four years and increase online orders to a further 30 countries.

Michael Sharp, chief executive of Debenhams, said: "The strong sales momentum we achieved in the second half of 2012 is clear evidence that our strategy to build a leading international, multi-channel brand is working, and this has prompted us to be more ambitious with our medium-term targets for the growth of our online and international operations.

"Customers are acclimatised to the new economic reality. While we don't anticipate a significant change in the economic environment in 2013, we expect to make further progress during the year."

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