The somewhat dilapidated seaside town of Margate has been voted one of the top ten worldwide hot spots to visit in 2013.
Those wags over at the Rough Guides travel website placed the town at number seven, upon the recommendation of web editor Tim Chester.
Chester blows the trumpet for the town's "indie art spaces, retro shops and cute cafes in the Old Town", as well as the Turner Contemporary gallery.
Margate is number seven in the Rough Guides top ten destinations for 2013
To date, Margate has suffered from a somewhat shabby reputation. Over one third of the town's seaside shops remain empty and unemployment stands at around 20%. According to The Guardian, Margate has one of the highest numbers of people dependent on benefits in the country.
Chav Towns rather unfairly describes it as: "A nasty little shithole on the tip of Kent, like a fat spot on England's arse."
But regeneration is on the cards. Wayne Hemmingway was recently named as the new designer of a £10m heritage park on the Dreamland theme park site. And in October retail guru Mary Portas opened a series of new pop-up shops in the High Street.
The artist Tracey Emin was born there, recalling: "I wasn't a very happy child so it's quite difficult for me to say that, but one thing that I do realise is that growing up in Margate was fantastic — you could swim from May until September, you could sit on the beach. Whatever trouble you would get in, it wasn't as much as if you were in an urban city."
In 2011 a visit from the Queen and The Duke of Edinburgh prompted the city to clear seaweed from the beach to eradicate "unpleasant smells", while the Old Town was spruced up with hanging baskets and paintwork.
Click the gallery below to see the Rough Guides list in full.