21/12/2012 06:06 GMT | Updated 20/02/2013 05:12 GMT

50 Shades Of Grey Voted 'Most Unpopular Christmas Present'

The Fifty Shades of Grey trilogy is the most unpopular Christmas gift this year, according to a survey.

More than a quarter of people (26%) said the publishing phenomenon would be their most unwanted gift, followed by the Olympics highlights DVD (24%) and a weight loss DVD (20%), the poll for British Heart Foundation (BHF) shops found.

The recently fashionable "onesie" item of clothing made fourth place, with 18% of people saying they would not appreciate it as a gift, while just 7% of those surveyed said the Christmas jumper would be their most unwanted present.

50 shades of grey


Two thirds of those surveyed (66%) said they received at least one gift they did not want every Christmas.

According to the poll, those most likely to give unwanted gifts were grandparents, identified by 16% of those surveyed, followed by mothers (14%) and partners (10%).

The BHF said its shops received a surge of candles, toiletries, clothing, accessories, books and DVDs after last Christmas.

BHF retail director Mike Taylor said: "People spend a lot of money gifting friends and family at Christmas, but sometimes these presents aren't quite right.

"People often receive perfectly good gifts that are just not to their taste, are the wrong size, or even two of the same gift.

"We encourage people to donate these items to BHF shops so that unwanted Christmas gifts can help in the fight against heart disease.

"Whether it's a jumper that doesn't suit your taste, a CD that's not to your liking or a book you've already read, every donation will make a huge difference and help the BHF continue its life-saving work."

OnePoll surveyed 2,000 people on 5 and 14 December.