With Valentine's Day just around the corner, a selection of men have been expressing their love very publicly, reports ITN News.
In Japan, the annual Love Your Wife Day sees 12 men taking to the stage in a car park and declaring their love for their other half in a spectacularly exaggerated manner.
The ladies are reduced to hysterics by their partners' romantic protests, while a happy crowd cheers on the yells of the constipated-sounding lovers.
But amidst the laughter, a few relationships truths do come to light.
"He's very fabulous and manly today; a fact I had forgotten in the last eight years since I married him," a wife told ITN News.
The organisers reportedly began the event because culturally modest Japanese men can find it "difficult" to express love.