In football terms, the Baltimore Ravens won Sunday's Super Bowl. But in advertising terms, it was internet domain company GoDaddy who came out on top.
How? Because they produced a Super Bowl ad which a) featured Bar Refaeli, b) involved Bar Refaeli kissing a nerdy guy and c) was leaked before the Super Bowl so that it d) got lots of publicity/controversy and had to be censored in order to be shown on TV.
The advert's Big Idea is that GoDaddy is both smart (Walter the nerd) and sexy (Bar Refaeli the supermodel) - and thus the best way of showing this perfect hybrid is, of course, to have Walter and Bar snog each other's faces off.
Click play on the video above to see the full, uncensored, we-think-this-is-supposed-to-be-funny, version of the ad, and then tell us:
Speaking to NBC's 'Today' show (below), Refaeli said that Jesse Heiman, who plays Walter, is a “very good kisser” - adding: "I have a very strange dream that all my friends know about where I go to a club, look around, choose the guy most unlikely to be kissed... and kiss him in front of everyone, and give him something to remember for the rest of the week."
How strange, Bar. We have exactly the same dream!