In the midst of the horse meat scandal currently cantering through Britain, taking a closer look at your food feels more important than ever.
But then again, look too close - as with the 32 foods examined under the microscope in this recent photography project - and you might put yourself off more than just cheap lasagnas.
From strawberries and chocolate to broccoli and cauliflower, when viewed in this level of detail, the results are rarely appetising.
In the images, a broccoli floret looks just like a tulip, while an Aero mint bubble chocolate bar looks more like a green volcano.
Blueberries appear more like an unidentified planet than a fruit, and instant coffee granules look more like Emmental cheese.
Eating used to seem so much simpler, didn't it?