02/04/2013 04:33 BST | Updated 01/06/2013 06:12 BST

BAFTA Television Awards: 'Great British Bake Off' Up Against Olympic Opening Ceremony And 'Call The Midwife'

The Olympic Opening Ceremony will go head-to-head with 'Strictly Come Dancing' and 'The Great British Bake Off' at the TV BAFTAS.

All three shows have been nominated for a major gong, the Radio Times Audience Award, to be presented at the awards ceremony in May.

british bake off

'Great British Bake Off' has kickstarted a fresh national passion for baking

They also compete against hit BBC One period drama 'Call The Midwife', based on the memoirs of Jennifer Worth, US Sky Atlantic fantasy series 'Game Of Thrones' and Channel 4 thriller 'Homeland', starring British actor Damian Lewis and Claire Danes.

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'Slumdog Millionaire' and 'Trainspotting' director Danny Boyle created the spectacular opening ceremony for London 2012, referencing everything from the NHS and the industrial revolution to the British countryside. The four-hour show, which featured the Queen meeting James Bond, attracted nearly 27 million viewers at its peak on BBC One.

The tenth series of BBC One hit 'Strictly', which saw Olympic gymnast Louis Smith lift the Glitterball Trophy, featured new judge Darcey Bussell replacing Alesha Dixon and dealt a blow to ITV's 'X Factor' in the ratings.

'The Great British Bake Off', featuring Mary Berry and Paul Hollywood, has been an unlikely hit on BBC Two, sparking a craze in baking.

BAFTA chief executive Amanda Berry said: "The variety of programmes nominated for this year's Radio Times Audience Award reflects the increasing diversity of tastes among British viewers."

Radio Times editor Ben Preston added: "It's a shortlist which perfectly captures a simply sensational television year - from Danny Boyle's Olympic Opening night extravaganza to a vintage Strictly and a monster hit like 'Call The Midwife', there's something for everyone."

The gong, awarded from a shortlist compiled by entertainment and media journalists, will be presented at the Arqiva British Academy Television Awards, held at the Royal Festival Hall in London, on 12 May.