Stop us if you've heard this before: a major mobile phone maker is set to show off an unbreakable 'flexible' screen for mobile phones.
LG said in a press release that it would unveil the ground-breaking 5-inch, OLED panel at a tech show later this month.
The screen is made of plastic, and is apparently far more durable than current screens which are generally made of toughened glass.
"[We will show our] unbreakable and flexible 5- inch plastic OLED panel for mobile devices. The development comes at a crucial time when smart devices are being used more than ever and at increased risk for damage from drops, hits, and other accident," LG said.
LG will debut the panel alongside new curved TVs and a new series of lightweight, borderless HD Oxide TFT panels designed for five and seven inch devices.
As ever, however, it's not worth geingt too excited about the prospect of a phone you can fold up into your pocket.
Not only are flexible panels still too expensive to produce for commercial products, they are hindered by the fact that everything else in a current generation phone is inflexible, including the battery and most of the other components.
Those issues are being ironed out elsewhere too - but putting the whole thing together in a flexible package is unfortunately still a few years off.