23/05/2013 08:12 BST | Updated 28/05/2013 11:38 BST

Helen Flanagan Naked: Star Strips For Ssssexy PETA Exotic Skin Campaign (PICTURES)

Helen Flanagan has finally put her allergy to wearing clothes to good use by stripping naked and having her nude body covered in 'reptile' paint. As you do.

The 'I'm A Celebrity' star has stripped off and flashed the flesh to help PETA raise awareness of the use of exotic animal skins in the fashion trade.

Helen Flanagan

The ad, which was shot by celeb photographer Trevor Leighton, sees the newly crowned FHM Sexiest Woman in the UK, posing next to the words 'Exotic skins belong in the jungle. Leave wildlife out of your wardrobe'.

Photo gallery Helen Flanagan: PETA Launch See Gallery

Helen, who launched the campaign in London's Covent Garden earlier today, said: "Spring is the perfect time to clean the cruelty from our closets.

"I know when people see PETA's video, they won't want anything to do with the exotic-skins industry and will join me in leaving wildlife out of their wardrobes."


Photo gallery Helen Flanagan: Her 100 Sexiest Pics See Gallery