The console is not only cheaper - by about £80 - but is also region-free, requires no internet connection and doesn't have a permanently connected camera. All fair points, well made.
But in its video explaining how gamers can share games on the machine, Sony essentially turned into a Reddit troll.
The clip - lasting just 22 seconds - makes it pretty clear that on this point the PS4 and Xbox One really are quite different. And it's gone down pretty well on Twitter:
Just... exceptional trolling by Sony. Pitch-perfect, inappropriately childish, marginally unprofessional. I love it: youtube.com/watch?v=kWSIFh…— Dan Marshall (@danthat) June 11, 2013
Take a look at the lulz above.