11/07/2013 15:42 BST | Updated 22/05/2015 06:12 BST

Amy Adams Lands Lacoste Fragrance Campaign

This year we've seen the likes of Lara Stone, Blake Lively and how could we forget, Lady Gaga star in fragrance ads, but this is one celebrity campaign we didn't predict. Amy Adams has been named as Lacoste's latest ambassador, ahead of its Eau de Lacoste launch early next year.


According to WWD, Procter & Gamble Prestige have stated that they chose Adams for the role for her "authentic yet simple", qualities and this new role doesn't just involve smiling for the camera. Adams will front a Facebook campaign for the brand from January, where followers will be able to watch a video of the star talking about the new scent. How very 2013.

In other perfume news, take a look below to see our favourite scents to buy this Christmas: