12/07/2013 09:06 BST

Adult Nappies Will Outsell Baby Nappies In Japan By 2020 (VIDEO)

In Japan, a country with the fastest growing elderly population in the world, business is booming... for adult nappies.

And what's more, the industry is set to outsell baby nappies by 2020.

For a country where 24% of the population (30 million people) are aged 65 and above, compared with just 13% aged 14 and under, this shift is unsurprising.

According to Japan's Nikkei newspaper, paper companies Daio and Nippon paper are expanding in response to a surge in demand.

The adult nappy industry is now reported to be worth 140bn yen (£933.66m).

Watch the full report above