Michael O’Leary, chief executive of budget airline Ryanair, wants passengers' ideas on how he can improve the airline.
Ryanair's website now features a "suggestion form" asking fliers what changes they want made.
This comes after O'Leary promised to end the airline's "macho culture", adding: "We should try to eliminate things that unnecessarily piss people off."
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O'Leary adds a playful explanation to the form in which he signs off as 'Da Boss' and adds a smiley face, writing:
Over the past 29 years Ryanair has grown from carrying 200,000 to over 81 million customers annually. But we want to keep improving our services, which is where you can help me. Please send me your suggestions as to how Ryanair can further improve our industry leading customer service."
All suggestions will be gratefully acknowledged by me. I’m looking forward to hearing from you.”
Michael O’ Leary
Da Boss ☺"
What changes would you like to see Ryanair make?