11/11/2013 06:03 GMT | Updated 12/11/2013 06:18 GMT

Sacha Baron Cohen Accepts Hollywood Award, Shocks Entire Audience (VIDEO)

UPDATE: Part Two - Watch What Happened Next

A prank from Sacha Baron Cohen is nothing unusual, of course.

But there's something particularly great about him shocking a reverential gathering of Hollywood royalty - and doing it as himself, rather than in character.

Click play to see what happened when Baron Cohen took to the stage at the Britannia Awards to collect the Charlie Chaplin Britannia Award for Excellence in Comedy.

(Via Viral Viral Videos)