Sony has launched the PS4 in the US - and yes, the fans in line went nuts, right on cue.
The super-powerful new console will be released in the UK On 29 November, and the scenes in the US were a preview of what's to come here.
Meanwhile in London Sony managed to turn the OXO tower into a PS4 tower for the night, with a quite excellent PR stunt (pictures here).
Over the ocean fans stayed in line for hours to pick up their machines, which has won strong reviews.
Take a look at the scenes below.