When Arun Sharma, the general manager of the Ducati dealership MotoCorsa in Portland, Oregon, got flack on his Facebook page for sharing images of a scantily clad, sexy model draped over a red Ducati, he decided to take the criticism on the chin.
He asked the photographer he'd worked with on the original photos, Alicia Mariah Elfving, to recreate the shoot - but using his own (male) staff.
Elfving is a motorbike enthusiast herself - she writes the blog www.themotolady.com - and her brilliant, hilarious photo shoot with the burly men of MotoCorsa was such a hit that it's even been made into a calendar.
Check out some of the marvellous pictures below:
Ordinary Men As Sexy Motorbike Models