A Thanksgiving flight turned into a war of words after passengers on a delayed plane began trading insults.
In what must be one of the bitchiest, most passive-aggressive exchanges ever, Elan Gale vs 'Diane' went viral as it played out on Twitter, climaxing with a stinging slap in the face.
It all began when Gale, who according to his Twitter account is the producer on ABC's The Bachelor and The Bachelorette, was waiting to fly from New York to Los Angeles when the delay occurred.
In the red corner: Elan Gale
He began tweeting, claiming one of the passengers - 'Diane' - was loudly complaining and patronising the crew.
When they were eventually cleared for take off, Gale sent her a glass of wine and a note, acknowledging her distress at not reaching her family on time, and stating: "It is a gift from me to you. Hopefully if you drink it you won't be able to use your mouth to talk."
This sparked a furious exchange, peppered with more notes, threats to involve "the authorities", a descent into instructions to "eat my dick" and physical contact in the form of a slap.
Read how it played out here:
Elan Gale vs Diane
Having witnessed the row turn viral, Gale has since taken to Tumblr to register his thoughts on the incident.
He writes: "I had a great time antagonising her... but I did have a point and I just want to put it out there."
Referencing previous menial jobs in a video shop and a catering firm, he adds: "I don't care what's going on with you: Don't be rude to people who are doing their jobs.
"Don't dismiss them. Don't act like they are less than you. Don't abuse them just because you're the customer and "The Customer Is Always Right."
"If you're the customer, you're only right if you're kind, polite and positively thankful. If you're not, you're a jerk, and that's the bottom line."
Gale continues on the subjects of compassion and appreciation, and underlines his point by urging us all to tell the 'Dianes' of the world to "eat our dicks".
"So I'm really glad we had fun today, but I really hope you guys join me, look a jerk in the eye and tell them to eat a piece of your body, because really, that's what the holidays are all about."