An advert featuring a nubile young couple ‘trying out’ a selection of condoms in a pharmacy has been banned from Australian TV.
The Naked Condoms ad features the pair nonchalantly browsing the prophylactics before casually trying them out to ensure they buy the correct size.
Graham Porter, the founder and managing director of Four Seasons, the company behind the range, revealed to AdNews it had been knocked back by Australia’s Commercial Advice (CAD), which asked for all sexual references to be removed from it.
That’s right – a request to remove all sexual references from an advert for condoms.
Porter said: “To connect with the younger demographic, you need to be irreverent and entertaining and to remove all sexual references in the TV ad defeats the purpose of this entire campaign. The fact is this is a critical safe sex message.”
The ad is now running in Hoyts cinemas ahead of screenings of Jackass: Bad Grandpa and it’s doing big business online – with the company plugging it on Facebook and clocking up nearly 1.5million views on YouTube at time of press.