If a recent study around star signs is to be believed, today's horoscope reads as such: Stop reading your horoscope, it's bad for you.
New findings, published in the Journal of Consumer Research have revealed that people who read their horoscope everyday are found to "exhibit impulsive or indulgent behaviour when their zodiac was negative."
Scientists at the University of South Carolina and Johns Hopkins University in Baltimore, Maryland, reported The Telegraph, looked at a number of participants who were presented with unfavourable star sign readings. They were then asked to choose between going to a party or cleaning their home.
They found that those who read a negative horoscope were more likely to go to the party - which was marked as an 'indulgent' decision while cleaning the house was seen as a more sensible choice.
Researchers had actually expected people to make the more sensible choice to offset the expected negative impact of the day's predictions.
The authors Hyeongmin Kim, Katina Kulow and Thomas Kramer said: "Human nature drives us to believe in our own fate. Conventional wisdom might suggest that for people who believe they can change their fate, an unfavorable horoscope should result in an attempt to improve their fate. Our results showed that reading an unfavourable horoscope actually has the opposite effect on a person."