Microsoft have sold two million Xbox Ones in just 18 days - not too shabby.
That's over 111,111 a day and over 1,000 a minute were being ordered through Amazon at peak times.
The consoles rivalry with the Sony's PS$ will be bitterly played out over the Christmas period.
Both had opening weekend sales of one million but the PS$ hit the two million mark in just two weeks.
Yusuf Mehdi, corporate vice president of strategy and marketing at Xbox, said: "We’re also particularly excited to see consumers engaging in a wide range of games and entertainment experiences on the platform, with more than 1 million paid transactions on Xbox Live to date.
"Xbox One is also proving to be the most popular online multiplayer community for gamers with over 39 million Xbox One achievements unlocked and 595 million total Gamerscore achieved."
Thing's we've learnt since it was released: