While David Cameron is busy posing with world leaders for ill-advised selfies, Ed Miliband is targeting a different market.
Fresh from his snap with Joey Essex, a smartly-dressed Ed has now been out and about with Lily Allen.
Clearly celebs (of sorts) are queueing up to pose with the Labour leader in his black tie.
@lilyallen Lovely to see you last night!— Ed Miliband (@Ed_Miliband) December 13, 2013
With these two in the bag plus last year's snap with Helen Flanagan, Labour should have the youth vote sewn up come the next election.