While David Cameron is busy posing with world leaders for ill-advised selfies, Ed Miliband is targeting a different market.
Fresh from his snap with Joey Essex, a smartly-dressed Ed has now been out and about with Lily Allen.
Clearly celebs (of sorts) are queueing up to pose with the Labour leader in his black tie.
Advertisement
With these two in the bag plus last year's snap with Helen Flanagan, Labour should have the youth vote sewn up come the next election.