07/01/2014 03:29 GMT | Updated 23/01/2014 10:53 GMT

Samsung's New 'Bendy' TV Curls Up At The Press Of A Button (VIDEO)

Samsung has unveiled a brand new TV which bends at the press of a button.

The frankly ridiculous 85-inch 4K LED set delivers "the most immersive viewing experience" possible, according to the company.

The idea is that you can watch normal TV with the set flat against the wall, and then curve the set to watch a movie.

But while Samsung announced several curved sets that will be available to consumers, including the new 4K UNHU9000 series, the transforming set is currently just a concept.

Other companies, including LG, have also unveiled their own curved 4K sets - providing consumers with a new gimmick which they can lust after and the probably regret buying in a few months' time.