It seems photoshop has become a dirty word. Since Jezebel published those unenhanced shots of Lena Dunham from her Vogue shoot, you can't avoid the discussion. On top of this, American underwear brand Aerie made headlines as their latest ad campaign featuring unairbrushed models went viral.
Earlier this week, one of the stars of the Aerie campaign revealed she would prefer to see herself airbrushed. Now now male model CJ Richards has spoken out about the matter too. In his eyes, we all need to simmer down and just "deal with it".
In an interview with US Cosmopolitan CJ said: "I feel like it's been going on since the film world. Why would you watch a movie without special effects? You understand that this isn't real."
He added: "Why would you watch a movie without special effects? You understand that this isn't real. There's Photoshop in magazines and special effects in movies.
"I mean, it happens. So accept it and know that this is actually a real person underneath all of the computerised effects that they're adding in."
Watch the full interview here:
However, CJ did admit society would be better off without retouching. "Being in the industry, I see a lot of people with disorders, mental disorders and eating disorders. It's really sad and I hate that."