It's not often someone's hair catching fire makes news headlines around the world.
But, not everyone is a global megastar, at the height of his performing and money-making powers.
So that's exactly what happened, 30 years ago today, on 27 January 1984, when Michael Jackson was filming a Pepsi Cola commercial, alongside other members of his famous family.
The stars and crew were hard at work, filming a quasi-concert performance inside Los Angeles' Shrine Auditorium.
Jackson was busy performing the moves that had made him the biggest star in the world, when a planned pyrotechnic explosion went off too early and accidentally set his hair on fire. Cameras continued to roll for a while, and Jackson continued to perform until, overcome by pain, he curled up and bystanders rushed to help. It turned out the singer had suffered third-degree burns to his scalp.
In the short term, Pepsi made a $1.5million compensation payment, which Jackson donated to a Californian medical centre, who later named a burns treatment wing in his honour.
In the long term, it was this fateful day that was later cited as the turning point in Jackson's rollercoaster life.
Although it was not discussed publicly for many years, it was later reported during the trial into Doctor Conrad Murray's involvement in his death, that Jackson had suffered so much from the burns that he became addicted to medication to ease the pain on his scalp, and to help him sleep.
From that time, it was a relentless decline to his dependence on a catalogue of medicines, both prescribed drugs and other potions, that ultimately led to his death in July 2009. The Los Angeles Coroner's Office declared the cause of death was acute propofol intoxication with benzodiazepine effect.
And, in a final twist of fate for one of the world's most image-conscious entertainers, when his autopsy was made public afterwards, it emerged that Jackson wore a wig, because his hair had never properly grown back after it was burned. It seemed neither Michael Jackson nor his scalp ever really recovered from the disastrous day in 1984.