Jeremy Clarkson has caused outrage on Twitter after sharing a picture of oxygen masks on a plane not long after it was announced that the Malaysia Airlines flight MH370 had likely crashed into the Indian Ocean leaving no survivors.
The 'Top Gear' presenter - who is no stranger to controversy - posted the snap of the emergency oxygen masks to his official Twitter page, along with the caption: "The oxygen masks have deployed. Goodbye everyone."
While some immediately branded the joke as tasteless, others gave him the benefit of the doubt, saying that if he really were aboard a plane he might not have heard the recent announcement about flight MH370.
However, Jeremy remained unrelenting about his ill-timed joke, tweeting to someone:
@villaforrent Right. And you thought it had been flying around for the last 3 weeks?— Jeremy Clarkson (@JeremyClarkson) March 24, 2014
Still unapologetic for his remarks, the presenter also hit back at one Twitter user who called him "pathetic", saying:
@m4rtin26 You are indeed pathetic. We all knew it was lost several weeks ago.— Jeremy Clarkson (@JeremyClarkson) March 24, 2014
Needless to say, his long-running nemesis Piers Morgan has commented on the controversy, tweeting directly to Jeremy that he was "utterly shameful".
It didn't take long for him to fire back, warning Piers:
@piersmorgan If you don't shut up, I shall start to reveal details of your past life that would make you VERY unhappy.— Jeremy Clarkson (@JeremyClarkson) March 24, 2014
Since then the presenter has admitted that because he was on board a flight himself he hadn't actually heard the most recent announcement, though he did it in a typical Clarkson-esque fashion by tweeting:
@Sacki2013 Right. And how was I supposed to know about the Malaysian flight while on an aeroplane? Use your loaf.— Jeremy Clarkson (@JeremyClarkson) March 24, 2014
This isn't the first time Jeremy Clarkson has been at the centre of a Twitter controversy in recent times, earlier this year a picture emerged of him asleep on a flight while a friend held up a sign calling him a "gay c**t", while 'Top Gear' co-presenter James May grinned in the background.