Vince Cable has warned banks against "excessive" executive pay and failing to slash bonuses, in a move which some may find familiar.
As this year's annual general meetings get under way, Cable wrote to the FTSE100 listed businesses warning that he could bring in new legislation to enforce pay discipline unless the firms curb their bonuses.
However, it seems the business secretary's message might be struggling to get through, as he has lashed out at bank bonuses almost clockwork regularity. Yet they still aren't listening, as Cable keeps having to try and hammer the message home.
Here are just seven times Cable tried to get across why banks should rein in excessive pay and bumper bonuses. Will this time be any different?