Samsung has unveiled the Galaxy K Zoom - a new variant of what is essentially a Galaxy S5, but with a huge optical zoom on the back.
The new device has a 10x optical zoom, a 20.7-megapixels sensor and a 4.8-inch HD screen, with a Hexa-Core processor inside.
Clearly from the specs alone this is a nice bit of kit for anyone looking for a top-end smartphone dedicated to taking good pictures.
But what's it like in person? How heavy is it? What does it feel like in the hand? What's the picture quality like and how does the rest of the handset perform?
Watch above for our hands-on video and review of the device.
Here's Samsung's official pitch:
GALAXY K zoom innovates your photo-taking experience with superior optical performance. New retracting lens technology makes the 10x optical zoom powerful yet remarkably slim, giving you the sharpness of real optics in a chic body..
Relive the beauty of all your memories with enhanced optical features such as Optical Image Stabilization, Full HD 1080/60p recording and a 20.7-megapixel BSI CMOS sensor. You can also conveniently use the powerful 20.7-megapixel back camera for selfies by using the Selfie Alarm.
The design of the GALAXY K zoom catches its inspiration from the soft round curves of pebbles, giving it a rounded back and superbly comfortable grip. A naturally ergonomic beauty that's a joy to hold and behold.
Meanwhile our selection of the best general-purpose smartphones on the market is copied below, in case you decide you want a camera-phone and not just a phone-cam era