As a wise nun once sang: let's start at the very beginning...
It all began with this very amusing Buzzfeed post:
Which led Twitter funny chap @MrNickHarvey (he of recent Ukip poster fame) to tweet this:
It was, as you can see, retweeted multiple times - but not everybody realised Harvey was joking:
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Most incredibly, those who believed Harvey's tweet included Stephen Fry himself. No, really. He got wind of the picture due to people @-tweeting him about it, and replied to Harvey:
Until he realised...
The tweets went round Twitter like wildfire, leading to this:
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Which, as Harvey pointed out, was crazy:
But then it was back to business as usual...