The CEO of Snapchat has said he is 'mortified' by a series of humiliating emails from his past came back to haunt him online.
The emails dated from around 2009, when Evan Spiegel was social chair of his Stanford University fraternity, Kappa Sigma (and not a CEO).
Featuring various attempts to - in Business Insider's words - "get his brothers riled up for parties", the emails feature some fairly egregious references to drugs and women that many have labelled offensive and sexist.
One email contains the line "Shopping list: 1 ounce of marijuana, 1 kilo of blow … I’ll roll a blunt for whoever sees the most tits tonight." - and there is lots more where that came from.
Which is ironic, considering the whole point of the company Spiegel eventually co-founded is to send self-destructing messages that don't hang around to embarrass you years later.
Now Spiegel has commented on the emails, telling Silicon Alley Insider that he is "mortified" by his "idiotic comments".
His statement said:
"I'm obviously mortified and embarrassed that my idiotic emails during my fraternity days were made public. I have no excuse. I'm sorry I wrote them at the time and I was jerk to have written them. They in no way reflect who I am today or my views towards women."