The internet is a breeding ground for a risky challenge. But coupled with alcohol and a video camera it often goes very, very wrong.
Tommy Main, 23, died this weekend while playing Punch 4 Punch, a dangerous new internet craze during which participants take turns hitting each other until the other gives up and is forced to do a forfeit, normally an alcoholic drink.
Main, who leaves behind a four-year-old daughter, Aimee, was rushed to hospital after collapsing and was pronounced dead a short while later.
A man was later arrested on suspicion of murder, but has since been released on bail.
"I’m hurting so bad I don’t think I’ll ever be the same again," he wrote online. "For the people that was at the party that can see this call your self friends you can f**k off.'
Other videos have also been posted online:
Punch 4 punch originally became popular in US fraternities, but is growing in popularity in the UK in the wake of other online dare-games like Neknominate.
After the online craze tragically claimed the life of the young father, we look at the other extreme internet challenges that have gone horribly wrong: