Abbey Clancy looks almost unrecognisable in a new photoshoot the model has posed for to help raise awareness of those affected by cancer.
The 'Strictly Come Dancing' champ ditched her trademark blonde tresses for something a little edgier as she posed in a black, spiky wig for Macmillan's Shave Or Style campaign.
Channeling her inner punk, Abbey looks a dead ringer for 70s rocker Joan Jett in the pic taken by famed snapper Rankin.
Speaking of her involvement in the campaign and her decision to try a new style, Abbey said: "When Macmillan asked what style I wanted to trial for the Rankin Shave or Style shoot, I knew I wanted to try something really different that people wouldn't immediately recognise as 'me'.
"I've always had long, blonde hair so in the end I went for a short punky look! It was so much fun to experiment and trial a new style for the day, made even better by texting STYLE to 70550 to help Macmillan ensure that no one faces cancer alone”
Also trying out a new look for the campaign was former 'Blue Peter' presenter Gethin Jones, who opted for a Clark kent-inspired look.
Gethin said: “Girls think they have all the fun when it comes to trialling new hair styles but Shave or Style for Macmillan is a great opportunity to prove that wrong.
"We went for the Clark Kent inspired look for this Rankin shoot, I'm just waiting to turn into superman now! But the true superheroes to me are those facing cancer. “
Shave or Style recognises that changes to our appearance don’t just change how we look, but also how we feel.
To take part in Shave or Style and stand proudly alongside those affected by cancer facing physical changes, Macmillan is asking people to either brave a shave; encouraging friends and family to sponsor, or trial a style; sharing a photo on social media before texting STYLE to 70550 to give £3.