They're successful, rich and a hit with the ladies. So naturally, British faux-ksters Mumford & Sons are ripe for the mickey-taking.
Step forward South African comedy duo Derick Watts & The Sunday Blues, whose tune 'Blame Mumford & Sons' explains the recipe of the band's success - and the effect they've had on their peers. Especially their female peers.
Yes, all those baby photos your hipster friends are posting on Facebook? Mumford & Sons are to blame...
SEE ALSO: How To Start Your Own Mumford Band